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Ibrance Internal Launch Meeting

This event was produced in tandem with the preceding Ibrance Training meeting held at the Sofitel London Heathrow, which were the first in a series of launch meetings.

Ground:zero were tasked with designing a bespoke stage set, which featured a branded backdrop, presentation area and seated area for panel discussions and Q&A. We incorporated purples and greens in to the set with use of decorative lighting, furniture and accessories to give a subtle nod to the branding whilst providing an intimate setting for not only Pfizer colleagues, but patients and users of the medication.

The room and lobby area were transformed on the final night of the event for the gala dinner using intelligent moving light fixtures, decorative lighting and table dressing, and a stage area was also provided for a two piece acoustic duo.

Elements: Bespoke approach to room styling, intimate setting

Venue: Intercontinental Hotel O2
Audience: 80
Duration: 2-day show