Ground Zero Productions Limited

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Technical Event Management
Case Study 1
Case Study 2
Case Study 3

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Case Study 3

Event: Pharmaceutical Product Launch

Client Brief: The client required a bespoke launch, offering delegates a fresh new experience from a theme initiated by the client. Ground:zero took the initial concept and expanded upon the theme in consultation with the client.

Location: Leicester Marriot Hotel

Audience Size: 100 Delegates

Duration: 2 Days

Event Delivery

Ground:zero created a Cuban revolutionary theme for the event, the pre production team
produced a stage setting with props and graphics that not only reflected the clients specific
product launch message but also created an atmosphere of theatre for the event.
By combining a striking set design combined with strong graphical imagery, supported by
sound and lighting the event was both different in style and delivered - beyond the clients’
expectations. This was in part achieved by transforming a sterile hotel room from top to
bottom - Cuban style. A technical crew of five rigged the event and a team of three
managed the production throughout.

Outcome

The event was an overwhelming success, with the entire Ground:zero team producing a
faultless show, this was affirmed by the client in its selection of the company as its preferred
Audio Visual events partner.

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