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VIDEO PRODUCTION
In today’s global digital market there is no better way to communicate with your team or clients than with video through your own intranet or social media platforms. We are specialists in creative commercial, corporate and promotional video production. Even in the new digital age the principles of effective communication still hold true. We provide in-house services from script-writing, animation, editing and even drone filming through to delivery. Our goal is to develop video content strategy aligned to your vision.
PROMOTIONAL
A promotional video is a business video with the intent to promote your products, services and events to customers and prospects. Any video you create is in some sense attempting to sell your brand to your target audience. However, that doesn’t mean it’s a blatant sales pitch. A good promo video seeks to bring the conversation to a more personal level without making the sales aspect so overt. Promotional can mean anything from Product videos, Intro videos, Product launch videos, Explainer videos and Video ads.
INTERNAL COMMUNICATIONS
Internal communications is all about promoting effective communications amongst people within an organisation. It involves producing and delivering messages and campaigns on behalf of management, as well as facilitating a dialogue with the people who make up the organisation. This can mean anything from announcing a new policy or informing people of an upcoming event, to conducting an organisation wide engagement or culture audit. There are many media options here from social media to print but video can play are large part in communication information in an informative and engaging way.
TRAINING
If you're trying to change attitudes and behaviours or increase knowledge in your organisation, you need quality pieces of content with a long shelf life. When you're trying to teach something new the last thing you want is a dull and confusing piece of training content that just makes your audience want to turn off.
Luckily it doesn't have to be this way!
Training videos don't need to be boring, and you really can use them to engage your colleagues, kick-start discussion and inspire real change in your business.
EVENT TV
Updating the news, views and key products and messages at your events is a vital process of audience engagement. Video production has been part of the event landscape for many years, offering the perfect means of creating a record of your event, and providing great content to display on screens at the venue and to populate websites. Video has become an essential and versatile marketing tool at your event.
RELAY TO SCREENS AND RECORDING
A basic requirement for many presentations and award shows has been the ability to project the video image to large screens in the room or even screens at outdoors events. Audiences at large events benefit from having the action brought closer to them, making them feel more involved in the event. It goes without saying that all the broadcasting is recorded so that material can be viewed at a later stage with transcription and editing options and preparing the message to be watched on-line at the convenience of the viewer.
EXHIBITOR AND ATTENDEE FEEDBACK
This has always been a key component of an events content. Key opinion leaders and presenters can be interviewed for a more concise message of the presentation they have given or have come to view. There is nothing more rewarding than capturing the excitement of winning an award. Award winners can provide the best feedback to your event. Again, all this material is recorded and can be edited out to social media platforms that day or evening or editing in to a post event video often used to promote next year's event.
ADVERTISING AND SPONSORSHIP
Many events are sponsored and video is another way for sponsors to get their message across to delegates at your events. This can be with pre-recorded messages that are relayed on screens or for sponsors to get their message across live at designated times of the day. Other pre-recorded advertising material can be relayed throughout the event as well as live updates.
EVENT ON-SITE EDITING
All material recorded at your events can be edited on-site for immediate play out through your preferred social media outlet. Highlights from presentations can be edited and uploaded in a matter of minutes for delegates who could not attend. Interviews and feedback can be edited into concise programmes to highlight the success of the event to people who will be following on social media. Graphics and music can be added by the on-site editor to produce the polished programme that exemplifies your event.
CASE STUDIES
We have many projects that involve interviews with CEO's, Managers, Key Opinion Leaders and the Public.
Some of this is sensitive material and quite often we bound by a Non-disclosure Agreement (NDA).
To get a better understanding of the type of corporate work we do please do not hesitate to give us a call.
VIDEO PRODUCTION
EVENT TV
Event and Exhibition to promote local businesses
200 visitors
Discovery Park, Sandwich, Kent
Presentations were recorded and relayed to the main screen through out the day. Between presentations, exhibitors had the chance to broadcast live to the main screen. All recorded material was edited to produce a post event promotional video.
NHS Support Organisation
500 delegates
Celtic Manor, Wales
Ground:zero were commissioned to produce the full event for this large Association. Ground:zero were also asked to film all the presentations as well as provide cut-away material of the event and exhibition. The footage was edited to produce a video which will be used to promote the event for the following year.
Magazine awards
500 guests
O2 Intercontinental, London
Ground:zero have been commissioned to run this annual event for the last 10 year. As part of the service we also film all the presentations as well as interview nominees and winners. The footage is edited that evening to play out at the end of the night.
Insurance Times Awards
900 guests
O2 Intercontinental, London
As well as producing the event, Ground:zero were also commissioned to provide the event filming. This included filming the main awards ceremony and projecting the presenter and winners to the main screen as well as interviewing the winners and editing small sequences on site for up-loading to social media while the event was happening.