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World Mental Health Week - Pinsent Masons


World Mental Health Day fell on 10th October 2018. The objective was to raise awareness of mental health issues around the world and to mobilise efforts in support of mental health. At the same time there is the pioneering mental Health campaign, launched as part of the Lord Mayor’s Appeal strategy for 2018 -2020 called, ‘This is me’, which aims to reduce the stigma of mental health in the work place and to raise the awareness of well-being.

Our client has chosen to embrace both these events to raise mental health issues in their work place. For this reason they have commissioned Ground:zero Productions to produce a video that interviews people who are willing to share their challenges. The video will be produced in various lengths and made available for different audience needs. The three minute version will be for the ‘This is me’ campaign, the seven minute version will be for the World Mental Health Day event and an internal twenty minute version will be available to staff. This will provide more detail to the personal journeys the interviewees have been on.


For this reason they have commissioned Ground:zero Productions to produce a video that interviews people who are willing to share their challenges.


Our client encouraged five members of staff to participate in the filming which took place at the client’s head office in London. The relaxed atmosphere for the filming meant that questions were answered in a candid and open way: a truly inspiring way to encourage openness in the work place around this subject.

Every year one adult in four, along with one child in ten, will have a mental health issue. These conditions can profoundly affect literally millions of lives, affecting the capability of these individuals to make it through the day, to sustain relationships, and to maintain work.


Every year one adult in four, along with one child in ten, will have a mental health issue.


The stigma attached to mental health causes a damaging and ill-informed attitude, making it more difficult for those affected to pursue help. The vast majority of those affected with these problems are faced with a variety of issues, ranging from isolation to uncertainty on where to get help or information, to relying on the informal support of family, friends or colleagues.

At the time of writing this article, our client had not released the video for public consumption. If they choose to do so we will let you know.

If you go to the following link, you will see a number of videos made by other companies such as Barclays, Aon, Bank of England and Standard Chartered Bank.

https://www.thelordmayorsappeal.org/a-healthy-city/this-is-me/

If you feel this is something your company should be involved in please do not hesitate to call us on 01634 841663. We are happy to discuss any questions you may have concerning this project.

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